EV infotainment systems such as heads-up and touchscreen displays are expected to drastically affect the electric vehicles market in the long run. However, in the near term, given that the HUD displays are in their nascent stage coupled with the high installation and maintenance cost for the systems, a relatively low market adoption rate can be witnessed.
The current day infotainment systems also act as crash data recorders. The safety sensor data of the brake position, speed, steering wheel position, and airbags are recorded at high frequency. Data is collected from primarily non-safety related components and can show the long-term driving habits of drivers and adjust and design the entertainment and information needs according to the data obtained. This would increase the demand for high-end infotainment systems, which could also act as safety systems.
Commercial vehicles need to save time with respect to efficient route identification. Deploying navigation systems in commercial vehicles helps save time and is expected to be the key driving growth factor for the infotainment system in heavy vehicles market.
The huge demand for infotainment systems can be witnessed due to the introduction of options such as mobile connectivity via Bluetooth, Wi-Fi, USB ports, and cloud data, providing ease of consumer access and enabling L1 and L2 automatic driving.
The recent innovations in Electric vehicles include remote power monitoring and control of the charging state of the electric vehicle, which is integrated to the onboard infotainment systems by major players such as Tesla and BMW. Audi also offers technology such as Audi connect with cellular connectivity. This technology is anticipated to dominate the market in the short to medium term.
The infotainment manufacturers can charge the consumers that provide content over wireless integrated networks. Services such as Google Auto, Apple Air, and so on, can be integrated into the vehicles and can be charged for the services that are being offered. Based on the user location, the connected vehicles can display customized advertisements and provide connected car services. For instance, consumers can be given information about the places that they can visit nearby, providing instant offers, information of nearest recharge points, and nearest service bays if service is required. The real-time projection of data on windshield reduces distraction for the driver and is also aesthetically pleasing. The traditional multimedia systems are anticipated to be replaced by touchscreen modules in the short to medium term.